Performance is sliding. Creative delayed. Still your problem.
You chase the next batch, wait through another production cycle and receive more versions of what you already have. Everyone gets paid—whether the ads recover or not.
New files. Same creative thought.
Changing a crop, colour or headline does not create another reason to buy.
The design team delivered. The performance team reported. Nobody owned what happened next.
Your business carries the resultThe examples above are illustrative — not representative of our Meta Andromeda creative approach.
Three teams. No owner.
"We delivered on brief. Performance is not our job."
"We ran what we were given. We do not touch creative."
"Everyone did their job. Still my problem."
Creative team
YOU
Performance team
What the account is missing.
12 files in 18 days. Three ideas between them.
The account keeps spending while new creative crawls through revisions.
No log of what shipped, or what it moved.
No guarantee anywhere in the chain. Every miss is yours.
Platform plans, salaries, retainers — paid either way.
New crops of the same idea. Fatigue returns in days.
Just imagine.
One owner. Fifty on-brand ads within five days. Performance is guaranteed on the complete batch. No retainer. No fuss.
One accountable owner. Three working principles.
Creative performance connected to what was actually made
CEPs create relevance. DBAs preserve recognition.
AI creates range. Humans decide what leaves the building.
Atria trusts Kaliber with its own adsawaiting approved quote
Atria is both a Kaliber client and our measurement platform. The approved testimonial will sit here.
Kaliber's method is informed by Ehrenberg-Bass principles; no endorsement by Professor Byron Sharp or the Ehrenberg-Bass Institute is implied.
Get more creative than you need. Choose only what deserves to run.
We supply 50 candidates. You select 25 for launch. If the field does not produce 25 you would run, we keep creating until it does.
Agree the test
Baseline, metric and campaign conditions confirmed.
Brand Jam
CEPs, DBAs and visual territories encoded into batch rules.
Build 50 candidates
Meaningfully different messages—not cosmetic variants.
Select the 25
Your team chooses the ads worth putting into market.
Human final mile
Selected assets edited, quality-controlled and exported.
Atria closes the loop
Performance measured against the agreed baseline.
Brands the Kaliber team has grown
Speed to outcome, on the record.
Every batch is logged the same way: how fast the assets shipped, and what they moved.
Batch 01data to come
- Batch: 50 supplied → 25 launched
- Turnaround: — working days
- Baseline → outcome: —
- Winners scaled: — of 25
Batch 02data to come
- Batch: 50 supplied → 25 launched
- Turnaround: — working days
- Baseline → outcome: —
- Winners scaled: — of 25
Batch 03data to come
- Batch: 50 supplied → 25 launched
- Turnaround: — working days
- Baseline → outcome: —
- Winners scaled: — of 25
Three ways to produce creative. Only one puts the creative fee behind performance.
AI tools like Cuttable are production platforms. In-house is an internal function. Kaliber is a defined, performance-backed creative batch.
| What you are buying | AI tools (e.g. Cuttable) | In-house team | Kaliber Creatives |
|---|---|---|---|
| Commercial model | Ongoing platform plan | Salaries, tools, capacity | US$3,200 defined batch |
| Creative supplied | In-platform; export limits vary by plan | Depends on internal workload | 50 candidates; 25 launch-ready |
| Turnaround | Available in minutes. Compromise on quality | Depends on briefs and approvals | 3–5 working days |
| Who carries the risk | The advertiser | The business | Kaliber's creative fee |
| Performance guarantee | No published money-back guarantee | No supplier guarantee | 100% fee back if the batch fails the agreed test |
AI-tool descriptions reflect Cuttable’s public website and pricing information. Platform capabilities and plans may change. Comparison updated August 2026.
Are you spending faster than you can create?
See whether your creative supply keeps pace with your spend, structure and refresh cadence.
Supply Strained
Your account is beginning to spend faster than your team is replacing distinct creative.
Your detailed benchmark is ready
See your monthly creative floor, shortfall, largest constraint, recommended batch and guarantee eligibility.
This is a Kaliber diagnostic estimate—not an official Meta requirement. Exact performance-guarantee eligibility and testing terms are confirmed after enquiry.
One price. One batch. One accountable owner.
Not a retainer. Not a software subscription. A defined creative batch with a defined performance consequence.
The Kaliber Creative Batch
- 50 creative candidates supplied
- 25 guaranteed launch-ready
- Human-finished in 3–5 working days
- Raw files and usage rights included
If 25 do not make the cut, we keep creating until they do.
100% MONEY-BACK
If the batch does not work, you do not pay.
We agree the baseline, metric and testing conditions before production. Some ads will win and some will lose — the guarantee is judged on the complete batch, not each ad. If the batch fails the agreed test, Kaliber returns the creative fee.
- Your team or agency manages the ads
- Testing conditions agreed in advance
- Raw files and usage rights included
Need more volume? 45 and 80-asset batches cost less per asset. Guarantee terms and the refund schedule are confirmed in writing after enquiry.
You have seen one side. Now see what changes with Kaliber. Compare it with the reality your team is living today.
Book a call
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