Performance is sliding. Creative delayed. Still your problem.
You chase the next batch, wait through another production cycle and receive more versions of what you already have. Everyone gets paid—whether the ads recover or not.
New files. Same creative thought.
Changing a crop, colour or headline does not create another reason to buy.
The design team delivered. The performance team reported. Nobody owned what happened next.
Your business carries the resultThe examples above are illustrative — not representative of our Meta Andromeda creative approach.
More creative. Actually more creative.
Real batches · four brands · up close, none repeat
50 candidates. You choose the 25 worth running.
Three teams. No owner.
You are the middleman between two teams who both think their job is done.
"We delivered on brief. Performance is not our job."
"We ran what we were given. We do not touch creative."
"Everyone did their job. Still my problem."
Creative team
YOU
Performance team
Nobody's wrong. That's the problem.
Just imagine.
One owner. Fifty on-brand ads within five days. Performance guaranteed on the complete batch. No retainer. No fuss.
One accountable owner. Three working principles.
Creative performance connected to what was actually made
CEPs create relevance. DBAs preserve recognition.
AI creates range. Humans decide what leaves the building.
Our measurement layer is also our client
Kaliber runs Atria's paid media. Atria's platform measures every Kaliber batch.
Get more creative than you need. Choose only what deserves to run.
We supply 50 candidates. You select 25 for launch. If the field does not produce 25 you would run, we keep creating until it does.
Agree the test
Baseline, metric and campaign conditions confirmed.
Brand Jam
CEPs, DBAs and visual territories encoded into batch rules.
Build 50 candidates
Meaningfully different messages—not cosmetic variants.
Select the 25
Your team chooses the ads worth putting into market.
Human final mile
Selected assets edited, quality-controlled and exported.
Atria closes the loop
Performance measured against the agreed baseline.
Kaliber's method is informed by Ehrenberg-Bass principles; no endorsement by Professor Byron Sharp or the Ehrenberg-Bass Institute is implied.
Brands the Kaliber team has grown
Speed to outcome, on the record.
Every batch is logged the same way: how fast the assets shipped, and what they moved.
The 48-hour batch.repeat order
- 100% of creatives used and launched
- Conversion value 10× ad spend in month one
- Winners reached parity with the account's established top ads
“Both our team and the client have been extremely pleased.”
— Partner agency account manager
Saxorepeat order
- 45 supplied → 45 launched, in 3 working days
- First signal on day 9 — best month on record for leads & visitors
- Second batch commissioned within 3 weeks
“Might be the best performing month in leads & visitors.”
— Client marketing team, day 9
CPL −74% — and it held.repeat order
- 17 ads launched across two waves
- Week 1: cost per lead −55% vs the 6-month baseline
- Monthly lead record broken within 8 weeks
Budget consolidated into the two winning structures.
Three ways to produce creative. Only one puts the creative fee behind performance.
AI tools like Cuttable are production platforms. In-house is an internal function. Kaliber is a defined, performance-backed creative batch.
| What you are buying | AI tools (e.g. Cuttable) | In-house team | Kaliber Creatives |
|---|---|---|---|
| Commercial model | Ongoing platform plan | Salaries, tools, capacity | US$3,200 defined batch |
| Creative supplied | In-platform; export limits vary by plan | Depends on internal workload | 50 candidates; 25 launch-ready |
| Turnaround | Available in minutes. Compromise on quality | Depends on briefs and approvals | 3–5 working days |
| Who carries the risk | The advertiser | The business | Kaliber's creative fee |
| Performance guarantee | No published money-back guarantee | No supplier guarantee | 100% fee back if the batch fails the agreed test |
AI-tool descriptions reflect Cuttable’s public website and pricing information. Platform capabilities and plans may change. Comparison updated August 2026.
Are you spending faster than you can create?
See whether your creative supply keeps pace with your spend, structure and refresh cadence.
Supply Strained
Your account is beginning to spend faster than your team is replacing distinct creative.
Your detailed benchmark is ready
See your monthly creative floor, shortfall, largest constraint, recommended batch and guarantee eligibility.
This is a Kaliber diagnostic estimate—not an official Meta requirement. Exact performance-guarantee eligibility and testing terms are confirmed after enquiry.
Is it actually diverse?
Ten rounds. Six minutes. No sign-up. Find out if your eye can tell creative diversity from decoration.
One price. One batch. One accountable owner.
Not a retainer. Not a software subscription. A defined creative batch with a defined performance consequence.
The Kaliber Creative Batch
- 50 creative candidates supplied
- 25 guaranteed launch-ready
- Human-finished in 3–5 working days
- Raw files and usage rights included
If 25 do not make the cut, we keep creating until they do.
100% MONEY-BACK
Miss your baseline and you don't pay. No tolerance band.
- Baseline verified from your own Meta account, agreed before production
- Your team or agency runs the ads — Meta allocates delivery
- Complete batch judged as one portfolio — not each ad, not a winner count
- If it fails the agreed test: full refund or one regenerated batch
Guarantee eligibility, baseline and testing conditions are confirmed in writing before production.
Larger batch sizes available on request. Guarantee eligibility, baseline and testing conditions are confirmed in writing before production.
You have seen one side. Now see what changes with Kaliber. Compare it with the reality your team is living today.
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