Meta tells you to diversify. It doesn’t tell you how diverse you are.
The Andromeda Autopsy reads every live ad in your Meta Ad Library and counts how many genuinely different ideas you run.
Built for accounts buying leads and enquiries, not carts.
- Open the Meta Ad Library.
- Search the brand and choose its page from the suggestions.
- Copy the link from the address bar and paste it above.
Public Ad Library data only. Works on any advertiser, competitors included.
Andromeda, in four pictures
Two-minute readWhat the autopsy measures
Seen enough? Run it on your brand. No login.
Fifty ads in three days, built on brand-growth science.
Fifty candidates; twenty-five finished by people and launched. Enough distinct ideas to restock an account in one cycle.
Measured, not claimed.
Category entry points create relevance. Distinctive assets preserve recognition.
Range at speed. People decide what ships.
Every batch is judged against the account's own verified baseline.
What should your brand do about it?
Your fixes, your verdict against your spend, and the batch size that fits. Three questions first.
This page has no ads in the Meta Ad Library.
The library lists every ad running on Meta right now. An empty record usually means one of three things.
- The ads run from another page. Brands often advertise from a regional, product or parent page.
- Several pages share this name. The one picked may not be the brand you meant.
- Nothing is live today. Paused campaigns drop out of the library until they run again.
This scan did not count toward your three a day.
- Read the library
- Read each creative
- Group into distinct ideas, three times
- Write your diagnosis
Measured from your Ad Library. Meta guidance published by Meta. Kaliber benchmark our model’s threshold, not a Meta number.
Creative supply
Kaliber modelKaliber benchmarkOne distinct proposition: what an ad claims, and who it is for. Five colourways of one service are one identity; a demo, a price offer and a pitch to another buyer are three. Settings, presenters and formats add range, not identities.
The readings
One account. At least fourteen genuinely different propositions.
The same autopsy on IM8, one of its category’s fastest-scaling brands, on 24 Sep 2026: the 598 of 2,555 live ads read hold at least fourteen propositions, none carrying more than a fifth, median ad 10 days old.
Every tile is a live IM8 ad from the public Meta Ad Library, taken from an earlier read of the same library. The counts come from the read of 24 Sep 2026 described above, made by the same instrument that read your account, and grouped three times (13 to 15 propositions; the middle read is shown). Counts describe the ads read, not IM8’s whole library.
What the algorithm is choosing
What Meta does with what you have: the ads it pushes, the ones it drops, and how you compare with your category. Sample figures until your account is connected.
What we’d fix first
Identities you’re not running
Identity types this account currently gives Meta nothing of. Card images are Kaliber style examples; each link opens a live Ad Library where strong accounts run the real thing. They are the same public records this autopsy reads.
Get a complete Meta Autopsy, and a consult with our team.
This report read your public record, so it can measure diversity but not results. The complete autopsy reads your ad account: which identities are earning their spend, which deserve more depth, and where new ideas are needed. Then we walk you through it.
- Spend, delivery and fatigue by creative identity
- Which proven identities to go deeper on, and which new ideas to test next
- A consult with the Kaliber team on what to fix first
Requires linking your Meta ad account to Kaliber with read access. We confirm the details with you before anything is connected.