Tonight's main event

Is it actually diverse?

Meta’s new system rewards accounts that feed it genuinely different ads — and quietly punishes the ones that don’t. Ten rounds to find out if you’d know the difference.

Six minutes · No sign-up · Built for people who buy or run Meta ads

Ten rounds. One rule — and you'll work it out yourself by round two. Ready?

Your creative-diversity eye

Your eye, across five disciplines

Diverse ≠ changing the image. Diverse ≠ changing the text. Diverse = a new reason to respond in a new expression. One without the other is variation.

You just audited our fake account. Now let’s see yours.

The Andromeda Autopsy reads your live Meta Ad Library and groups your ads into distinct ideas with the same rules, free and in minutes. How we tell a new idea from a new outfit ↗

Run the free Andromeda Autopsy →

Kaliber's applied creative-diversity framework. In Meta's own words, assets should be “truly distinct in their visuals, messaging, and formats” — this game trains that judgement. Not an official Meta diagnostic.